We appreciate your service.


We appreciate your service.

We recognise the work of the NHS and proud of the work you do for us. As our way of giving back, we are gifting doctors, nurses and all NHS staff a special discount across our full range.

The discount applies to all engagement rings, wedding bands, diamond earrings and pendants, bracelets and eternity rings including all bespoke and remodelling jewellery.

To show our appreciation, we will also donate 1% of all orders to the NHS Charities Together , to help purchase vital equipment and help you perform at your best.

Giving back to you

Claim your discount.

To receive 50% off RRP, simply register here with your .nhs.net email address, and click on the verification link once you receive your sign up email.

Once you verify your account, browse our site to view your discounted rates across our site.


The place to go to buy your dream ring ! From the moment you walk in the door Meir and his team ooze professionalism. Meir was incredible, helping me find my perfect stone and a faultless setting. He has made the whole process so easy! Ask for his help and you can’t go wrong!

Dr Rohan V

Matt and the team made a bespoke ring for my wife with less than a week’s notice to meet a last minute holiday departure. The ring was absolutely perfect and just what my wife wanted. As ever, the service and price were great, too

N Sutcliffe

Video Appointments Available.


Video Appointments Available.

Book an appointment with one of our sales team to discuss your purchase in more detail.

Wherever you are in the world, we can still show you our extensive stunning diamond jewellery, giving you the ability to see the item before deciding to purchase.

Maximising your budget even further.


Maximising your budget even further.

If you’re serving abroad, you are entitled to purchase your item without VAT, saving you a further 20%.

To claim a tax refund, please email your signed certificate of entitlement to sales@alanbick.co.uk and you will save a further 20% on your purchase.

Any questions, just contact our sales team to discuss discreetly.