We appreciate your service.


We appreciate your service.

We recognise the work of our Fire Fighters. As our way of giving back, we are gifting all Fire brigade staff and families a special discount across our full range.

The discount applies to all engagement rings, wedding bands, diamond earrings and pendants, bracelets and eternity rings including all bespoke and remodelling jewellery.

Giving back to you

Claim your discount.

To receive 50% off RRP, simply register here with your .police.uk email address, and click on the verificaiotn link once you receive your sign up email.

Once you verify your account, browse our site to view your discounted rates.

Video Appointments Available.

Book Appointment

Video Appointments Available.

Book an appointment with one of our sales team to discuss your purchase in more detail.

Video Appointments available in order to view our stock if you are not based locally.

We were recommended to use Alan Bick by several female officers having treatment at Flint House, the Police Rehabilitation Centre. We were certainly not disappointed, a great experience . Meir made us welcome with a coffee & I got to ask lots of questions to ensure that I made a good choice for my engagement ring. The choice was very good & of excellent quality – I now have a very sparkly sapphire & diamond ring which I am delighted with. Despite the very generous discount himself was less delighted ! Excellent service & I would defiantly recommend. I will be back for my wedding band. Thank you.

D Mumford

From the very first email confirming our appointment, through to walking away with two custom made beautiful pieces of jewellery was one of the best customer service experiences we have ever encountered. Having worked in policing for over 25 years, I was equally impressed with the level of security to access the overall premises and subsequent identity checks to deal in Alan’s own suite. We were looked after by a very genuine Meir Newman who was the ultimate professional. At no stage did we experience any hard sell. Meir clearly explained the range of options and there was no time pressures applied. I particularly liked his discretion in sharing the final costing with me personally prior to writing up approval to proceed. Post sale and on returning to collect the beautiful items the same level of service was applied. The craftsmanship and beauty of the items were such that my wife’s emotion overflowed into tears of joy. To my wife’s pleasure, I will definitely be returning to Meir and the team at Alan Bick in the future.

Sean O’C