Blue Light Card Discounts
15% off Retail Price
WE APPRECIATE YOUR SERVICE
15% Exclusive Jewellery Discount For Police.
To every police officer serving on the front line, we say thank you. The work you do to keep our communities safe deserves to be recognised — and Alan Bick is proud to give something back.
All our collections are already priced at 50% off equivalent high street retail values. As a police officer — serving, retired, or a direct family member — you are entitled to an additional 15% off everything across our site, including bespoke diamond engagement rings, wedding bands, diamond jewellery, eternity rings, earrings, pendants, and tennis bracelets in natural and lab-grown diamonds.
Your exclusive 15% extra discount applies to:
- All bespoke diamond engagement rings (natural and lab-grown)
- All wedding bands — women’s, men’s, and diamond styles
- All diamond jewellery — earrings, pendants, bracelets, eternity rings
- All gemstone jewellery
- All Ready to Wear collection pieces
This discount is available to serving police officers, retired police officers, and their immediate family members, verified via your work email address.
Verify in seconds — your discount code is emailed instantly.
Simply register with your police work email address (e.g. .met.police.uk, .gmp.police.uk) using the button below. Once you click the verification link in your confirmation email, your exclusive 15% discount code will be sent to you immediately. Apply it at checkout across our full collection.
Having trouble? Call our team directly on 020 7242 5831, email [email protected], or use the live chat on our site — we’ll make sure you receive your discount without any difficulty.
Serving abroad? If you are posted overseas and eligible for a VAT refund, email your signed certificate of entitlement to [email protected] and save a further 20% on your purchase.
Book an appointment — London or Manchester
Whether you visit us in person at our Hatton Garden, London showroom or our King Street, Manchester showroom, or join us remotely via video appointment from anywhere in the world, our team will guide you through our full collection of diamond rings, wedding bands, and jewellery.
We understand that buying an engagement ring or wedding band is one of the most significant purchases you will make. Our team are here to make that experience as straightforward, personal, and pressure-free as possible — helping you find exactly the right ring, at the right price, with the right discount applied.
Some of our happy ever afters
